Identity Works Distribution System: Privacy Policy

Last Updated: May 07, 2024

1. Introduction

Identity Works ("Identity Works," or "we," "us," or "our") is committed to respecting your privacy. This Privacy Notice (the "Privacy Notice") describes the types of information we may collect, use, maintain, protect, disclose, or otherwise process about you when you visit the website, https://idwds.idworks.com, (the "Website" or "Site"), and our practices for collecting, using, maintaining, protecting, disclosing, or otherwise processing that information.

This Privacy Notice applies to information we collect:

on our Website;
in email, text, and other electronic communications between you and us, such as when you contact us or otherwise submit information to us, whether by telephone or through other means; and
when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Notice.

It does not apply to information collected by:

us offline or through any other means, including on any other website operated by Identity Works or any third-party;
us or any of our affiliates or subsidiaries related to your or any other individual’s employment or potential employment with us; or
any third-party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

It is Identity Works’s policy to comply with applicable privacy laws, so our privacy practices may vary depending on where you live. Please refer to the applicable privacy addendum for your jurisdiction that is attached to this Privacy Notice for more information relevant to our data collection and handling practices in those regions.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Website. By accessing or using the Website, you agree to this Privacy Notice. This Privacy Notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.

Information We Collect About You and How We Collect It

Throughout this Privacy Notice, the term "Personal Data" means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. However, Personal Data does not include any deidentified or aggregated data.

Generally

We collect Personal Data from various sources, including:

directly from you when you provide it to us; and
automatically as you navigate through or otherwise use the Website.

Information You Provide to Us

We collect the following types of Personal Data directly from you when you access or use the Website: name, postal address (including billing and shipping address), email address, telephone number, job title, and signature.

In addition, we also collect other types of information that you choose to submit to us or may otherwise provide through your use of the Website, such as when you fill out a form, sign up for an account, or communicate with us. This includes: (i) information provided at the time of requesting information about Identity Works's products, making a general inquiry, answering questionnaires or surveys, entering a contest or promotion sponsored or offered by or through us, or reporting a problem or other issue with our Website or products; (ii) records and copies of your correspondence (including email), if you contact us; and (iii) details of transactions you carry out through your use of the Website and of the fulfillment of your orders.

When you purchase products (e.g., branded merchandise) through our Website, our third-party payment processor collects and processes your payment-related information, including your credit, debit, or bank account number(s) or other financial account details. We do not retain any personally identifiable financial information in connection with such payments, such as payment card or bank account numbers. Rather, all such information is provided directly by you to our third-party payment processing provider, which is currently Stripe. Stripe’s use of your Personal Data is governed by their privacy policy, which can be found here.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

We may also use automatic data collection technologies to collect certain Personal Data about your interaction with our Website. This can include information about your equipment, browsing actions, and patterns, such as:

details of your visits to, and use of, our Website, including referring/exit pages, date and time of your visit, error information, clickstream data, and other communication data and the resources that you access, use, or otherwise interact with on or through the Website; and
information about your computing device and internet connection, i.e., your IP address, operating system, browser type, and device ID.

The information we collect automatically may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences; (iii) provide you with targeted advertising, which is based on your activities on the Website and other online activities; (iv) record your activities on our Website for analytics and debugging purposes; (v) customize our Website according to your individual interests; (vi) speed up your searches; and (vii) recognize you when you return to the Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). These are small data files placed on your computer or mobile device that allow us to collect certain information whenever you visit or interact with our Website. Some of these cookies are managed by us (first-party cookies), while others are managed by third parties that we do not control (third-party cookies).
Web Beacons. Pages of our Website, and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Identity Works, for example, to count users who have visited those pages or opened an email, to deliver cookies to the browser of a user viewing a webpage or email, and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).
Website Interaction and Performance Monitoring Tools. Our Website may also use interaction and/or performance monitoring tools (sometimes call tracking scripts, analytics tools, session replay tools, or heatmap tools). These tools execute code in your web browser to help us collect data about your use of and interactions with the pages and content on our Website. This may include recording your mouse movements, keystrokes, navigation pathways, other actions that you take our Website, and information automatically transmitted from your web browser to our Website such as information about your operating system, computer hardware, and browser preferences. By using our Website, you hereby consent to our recording your mouse movements, keystrokes, navigation pathways, other actions that you take or communications you may have with our Website and other use of such tools.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website, are served by third parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and/or application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

3. How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

to provide and personalize our Website and its contents to you;
to enable you to participate in the interactive features of our Website;
to support, develop, troubleshoot, and debug our Website, products, and services;
to create, maintain, customize, and secure your account with us (such as to provide you with notices about your account);
to process your requests, purchases, transactions, and payments and/or to prevent transactional fraud;
to provide you with information, products, or services that you request from us;
to provide you with support and to respond to your inquiries (including to investigate and address your concerns and monitor and improve our responses);
to advertise or market our own products and services to you (such as through marketing emails and other similar communications that we send to you);
to administer surveys, sweepstakes, promotions, and other contests that you participate in or otherwise enter;
for internal testing, research, analysis, and product development, including to develop and improve our Website, and to develop, improve, or demonstrate our products and services;
for detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
to help maintain the safety, security, and integrity of our business, including our Website, products, services, databases and other technology assets;
to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Identity Works's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by or on behalf of Identity Works about its Website users is among the assets transferred;
to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
to notify you about changes to the Website or any products we offer or provide though them;
in any other way we may describe when you provide the information; and
to fulfill any other purpose for which you provide it or as otherwise permitted by applicable law.

4. Disclosure of Your Information

We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Notice, including any applicable jurisdiction-specific addendum attached to this Privacy Notice. However, we may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may also disclose Personal Data that we collect or you provide as described in this Privacy Notice:

to contractors, service providers, and other third parties that perform certain functions or services on our behalf (for example, processing and fulfilling orders and transactions, marketing and/or advertising, providing analytic services, and processing payments, among other services);
to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by or on behalf of the Company about our Website’s users is among the assets transferred;
to fulfill the purpose for which you provide it;
for any other purpose disclosed by us when you provide the information; and
with your consent or as otherwise permitted by applicable law.

We may also disclose your Personal Data to:

comply with: (i) federal, state, or local laws, or to comply with a court order or subpoena to provide information; (ii) civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; and/or (iii) certain government agency requests for emergency access to your Personal Data if you are at risk or danger of death or serious physical injury;
cooperate with law enforcement agencies concerning conduct or activities that we (or one of our service providers’) believe may violate federal, state, or local law;
evaluate or engage in any actual or contemplated merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Identity Works's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Identity Works about its Website users is among the assets transferred;
exercise or defend legal claims, and to enforce or apply our Terms of Use and other agreements; and
if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Identity Works, our customers, or others.

5. Choices About How We Use and Disclose Your Information

We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Information. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.

In addition, we strive to provide you with choices regarding the Personal Data we have collected about you. We have created mechanisms to provide you with control over your Personal Data:

Tracking Technologies and Cookies. Most web browsers allow some control of most cookies through the browser settings. In general, you can set your browser or device to refuse all or some cookies, or to alert you when cookies are being sent. For more information about how to reject, disable or delete cookies, please review your browser’s help menu or visit www.aboutcookies.org. If you choose to disable or reject cookies, you may not be able to take advantage of certain features, services, applications or tools available through our Website that are only available through the use of these technologies. You may disable these technologies through our cookie consent manager, which you may access by clicking the [“Cookies”] link on the bottom of any page of our Website and disabling our use of non-essential cookies and similar technologies.

Web beacons can be refused when delivered via email by disabling HTML images or refusing HTML (select "Text Only") emails via your email software. In many instances, web beacons are reliant on cookies to function properly, and so declining cookies in your web browser preferences will impair their functionality.

As noted above, we do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative ("NAI") on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info).
Marketing-related Communications from Identity Works (Email). We may also use your information to contact you about our own products and services that may be of interest to you (with your consent, if required by law). If you do not wish to have your email address used by us to promote our own products and services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any email or other marketing communication you receive from us. This opt-out does not apply to information provided to Identity Works as a result of a product or service experience, purchase, or other transaction.

6. Other Rights and Disclosures

General

In addition to the choices made available to you with regard to the Personal Data that you provide to us, you may also contact us at the Contact Information below to request access to or correct any Personal Data that we have collected about you. You may also notify us of errors or changes in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Jurisdiction-Specific Privacy Rights and Disclosures

The laws in some jurisdictions may provide you with additional rights and disclosures regarding our processing of Personal Data. To learn more about our processing activities and any additional privacy rights with respect to such data that may be applicable to you as a resident of one of these jurisdictions, please see the relevant privacy addendum for your jurisdiction that is summarized below and attached to this Privacy Notice.

For Residents of the European Economic Area ("EEA") or the United Kingdom ("UK"): Please refer to our GDPR Privacy Addendum.

7. Do Not Track

Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they "do not track" your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.

8. Data Security

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we have implemented measures to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Website.

9. Third-Party Sites

Our Website may contain links to third party websites or services that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or services. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we suggest you review.

10. Children Under the Age of 18

Our Website is not intended for children under 18 years of age, and we do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Website, register on or through the Site, make any purchases through the Site, use any of the interactive features of our Site, or provide any information about yourself to us, including, but not limited to, your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us at the Contact Information below.

11. Changes to Our Privacy Notice

We may change this Privacy Notice at any time. It is our policy to post any changes we make to our Privacy Notice on this page. If we make material changes to how we treat our users’ Personal Data, we will notify you by email to the email address we have on file, through the posting of a notice on the home page of our Website, or by using a similar method. The date this Privacy Notice was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Notice to check for any changes. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

12. Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Notice or the ways in which we collect and use your Personal Data described in this Privacy Notice, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below or through the "Contact" page on our Website:

Identity Works
920 Industrial Drive
West Salem, WI 54669
Phone: 800-658-9014
Email: privacy@idworks.com